Made for Nepali Skin
Shades selected for Nepali undertones.
Long Lasting Wear
Comfortable for all-day confidence.
Skin Friendly Formula
Lightweight, smooth & non-comedogenic.
Fast Delivery
Delivery across Nepal.
Find Your Perfect Match
Choose your skin tone, undertone and makeup need. We'll recommend the best jo. beauty product for you.
Start Beauty MatchSkin Tone
Fair to Warm Skin tones
Undertone
Warm, Neutral, Cool
Concern
Dark Circles, Uneven Tone, Daily or Bold Look
Look
Everyday, Office to Bold Makeups
Real Coverage. Real Confidence.
Made for Nepali skin tones, Jo Beauty Concealer gives smooth, high coverage without heaviness, cracking, or creasing.
Coverage
Full opacity that blurs dark circles, scars and uneven tone.
Lightweight
A whisper-soft veil — never cakey, never heavy on the skin.
Long-lasting
Stays put through humid Kathmandu days and late-night dinners.
No Creasing
Bends with your expressions — no settling into fine lines.
A note from our co-founder
We made this for the mirror you actually use.
Welcome to Jo Beauty.
I started Jo Beauty with a simple dream — to create beauty products that truly understand Nepali skin, Nepali weather, and the everyday needs of women like us.
As a makeup artist, I have worked with many women and seen how the right product can instantly make someone feel more confident, beautiful, and ready to face the world. But I also noticed that many products available in the market did not always match our skin tones, climate, or expectations. That is what inspired me to build Jo Beauty.
Jo Beauty is not just about makeup. It is about confidence, self-love, and feeling comfortable in your own skin. Every product we create is made with care, keeping quality, comfort, and real-life use in mind.
My vision is to make Jo Beauty a trusted Nepali beauty brand that women can rely on every day — whether it is for work, college, events, celebrations, or simply feeling good about themselves.
Thank you for being part of our journey. Your love, support, and trust inspire us to keep growing, improving, and bringing better beauty solutions for you.
With love,
Jyoti Limbu
Founder, Jo Beauty
Made for Nepali Skin
For Nepali Skin
Cruelty Free
Never tested on animals
Clean & Safe
Ingredients
What Beauties Are Saying
I've been using the JoBeauty Concealer in Beige, and it's perfect for my everyday routine. As a university student who also works, I love how easily it blends into my warm skin tone and gives natural coverage for dark circle, blemishes without feeling heavy and with no cracking or creasing. Definitely one of my daily go-to products.
Lalitpur · Concealer
I’ve been using JO Beauty lipstick and I really love it. The color is beautiful specially shade: strongly & foryou it feels comfortable on my lips, and it lasts for hours. It’s become one of my favorite lipsticks.
Kathmandu · Lipstick
I absolutely love Jo beauty everyday lipstick! It glides on smoothly, feels lightweight all day, and the color stays vibrant without fading. It’s my go-to for a quick, effortless pop of color anytime.
Kathmandu · Lipstick
