featured
Concealer-Ivory
Rs. 1,090
Made for Nepali Skin
Designed to suit our unique skin tones and climate.
High Quality
Premium ingredients for long lasting results.
Cruelty Free
No animal testing, ever.
Fast Delivery
Quick delivery across Nepal.
Best Sellers
View All Products →
featured
Concealer-Beige
Rs. 1,090
bestseller
Classic Natural False Lash - 10 Pairs
Rs. 910
bestseller
Lip Liner- Toffee
Rs. 590
bestseller
Weightless Transfer Proof Matte LipStick(Committed)
Rs. 1,111
bestseller
Weightless Transfer Proof Matte LipStick(Beauties)
Rs. 1,111
4.7 · 421
bestseller
Weightless Transfer Proof Matte LipStick(Everyday)
Rs. 1,111
4.9 · 932
Real Coverage. Real Confidence.
Made for Nepali skin tones, Jo Beauty Concealer gives smooth, high coverage without heaviness, cracking, or creasing.
Coverage
Full opacity that blurs dark circles, scars and uneven tone.
Lightweight
A whisper-soft veil — never cakey, never heavy on the skin.
Long-lasting
Stays put through humid Kathmandu days and late-night dinners.
No Creasing
Bends with your expressions — no settling into fine lines.
A note from our co-founder
A short message to you
Welcome to Jo Beauty.
I started Jo Beauty with a simple dream — to create beauty products that truly understand Nepali skin, Nepali weather, and the everyday needs of women like us.
As a makeup artist, I have worked with many women and seen how the right product can instantly make someone feel more confident, beautiful, and ready to face the world. But I also noticed that many products available in the market did not always match our skin tones, climate, or expectations. That is what inspired me to build Jo Beauty.
Jo Beauty is not just about makeup. It is about confidence, self-love, and feeling comfortable in your own skin. Every product we create is made with care, keeping quality, comfort, and real-life use in mind.
My vision is to make Jo Beauty a trusted Nepali beauty brand that women can rely on every day — whether it is for work, college, events, celebrations, or simply feeling good about themselves.
Thank you for being part of our journey. Your love, support, and trust inspire us to keep growing, improving, and bringing better beauty solutions for you.
With love,
Jyoti Limbu
Founder, Jo Beauty
Made for Nepali Skin
For Nepali Skin
Cruelty Free
Never tested on animals
Clean & Safe
Ingredients
Real Looks, Real Jo Beauty
Follow us at @jobeautynepal to know more about us.
What Beauties Are Saying
I've been using the JoBeauty Concealer in Beige, and it's perfect for my everyday routine. As a university student who also works, I love how easily it blends into my warm skin tone and gives natural coverage for dark circle, blemishes without feeling heavy and with no cracking or creasing. Definitely one of my daily go-to products.
Lalitpur · Concealer
I’ve been using JO Beauty lipstick and I really love it. The color is beautiful specially shade: strongly & foryou it feels comfortable on my lips, and it lasts for hours. It’s become one of my favorite lipsticks.
Kathmandu · Lipstick
I absolutely love Jo beauty everyday lipstick! It glides on smoothly, feels lightweight all day, and the color stays vibrant without fading. It’s my go-to for a quick, effortless pop of color anytime.
Kathmandu · Lipstick
Jo Beauty Spin & Win Week
Win Up to 100% OFF
Spin the Jo Beauty Wheel and unlock your exclusive discount coupon.
You can win from 20% OFF up to 100% OFF on your favorite Jo Beauty products.
You can spin up to 10 times per day. Each coupon you win is valid for 24 hours and can be used only once.
Terms & Conditions
This campaign is valid for a limited period only. The Spin & Win pop-up appears instantly when users visit the Jo Beauty homepage and may appear again when the homepage is refreshed during the active campaign period. No signup is required to spin the Jo Beauty Wheel. Each device can spin up to 10 times per day. Each generated coupon is valid for 24 hours from the time it is generated. Coupons are valid for one-time use only and cannot be combined with any other offer. Jo Beauty reserves the right to cancel duplicate, suspicious, expired, or misused coupons. The 100% OFF reward is limited to one winner per day. Coupon validity and discount conditions may vary depending on the coupon received. Jo Beauty reserves the right to modify, pause, or cancel the campaign at any time.